TrustFord set to reap rewards on AA Garage Guide
Online search and booking site AA Garage Guide believe TrustFord’s decision to work with the platform demonstrates growing market recognition of the appeal of their uniquely ‘quality led’ consumer proposition.
TrustFord, Ford’s car retail group and the UK’s largest dedicated Ford dealer group, operates a network of 65 UK dealerships employing 3,200 staff.
The business was attracted to join because of what AA Garage Guide’s Business Development Director Jo Taylor describes as ‘a great fit’ in business approach.
“TrustFord quickly realised our focus on excellent customer service and quality of work not only resonates with consumers making decisions online but also aligned perfectly with their own brand values,” said Jo.
AA Garage Guide initially approached TrustFord to meet clear rising demand for high quality repairs on Ford vehicles.
“We see more traffic on the AA Garage Guide from Ford owners than any other franchise, with making up over 15% of all our bookings,” said Jo.
Stuart Cresswell, TrustFord Service Director said: “Working alongside AA Garage Guide, we look forward to attracting even more AA members back into the franchise network, or introducing our main dealer service experience for the first time.”
“We feel the transparency of AA Garage Guide enables us to clearly demonstrate we’re able to offer the excellent facilities and peace of mind that comes with main dealer car maintenance whilst also being price competitive.”
Joining has paid immediate dividends; within the first hour of going live in June, TrustFord attracted 4 bookings. They subsequently confirmed over 20 jobs in the first 3 weeks, generating some excellent customer reviews for branches too, in turn helping build future business.
AA Garage Guide has recently seen its outlets pass 4,600 independent and franchised garages, offering extensive national coverage.
AA Garage Guide say TrustFord is also a perfect partner for their tow-in network. The concept, being successfully piloted in a number of locations, sees local AA Patrols able to directly refer tow-in breakdown work. Patrols simply identify trusted local AA Garage Guide sites using a tablet.
For more information about AA Garage Guide, please visit www.garageguide.theaa.com/join.