Garage Guide launches ‘AA Certified’ scheme
In response to demand from garages listed on its Garage Guide website, the AA is giving selected garages the opportunity to become ‘AA Certified’ and benefit from access to its approved company branding.
Costing £95 plus VAT per month, workshops interested in becoming ‘AA Certified’ must pass an inspection carried out by the Garage Guide’s own assessment team, as well as agreeing to its ‘Garage Promise’ which guarantees customer transparency, quality of work, customer confidence and provides additional reassurance by ensuring that Alternative Dispute Resolution (ADR) is offered.
The inspection assesses both the customer’s experience and the workshop’s practices, scrutinising all legal compliances and ensuring that the equipment and staff qualifications meet with the required standard. Those that pass will receive their ‘AA Certified’ inspection certificate accompanied by physical branding for their workshop, digital branding for their own website and an enhanced listing on the Garage Guide, as well as further exposure to AA members via inclusion in MOT and Service reminder emails
Launched in January, over 100 garages have already signed-up to the scheme, including some from Servicesure, the Parts Alliance’s garage programme.
AA Garage Guide Director, Lucy Burnford, commented: “All garages listed on the Garage Guide are carefully vetted for their high standards, and now those who want to demonstrate an even greater level of commitment to quality can do so by subscribing to become AA Certified.
“This is a great opportunity for garages to benefit from association with the AA’s trusted brand, as well as enhancing their exposure to our member base. We are thrilled with the positive response and uptake we’ve had so far.”
Salim Akhtar, owner of Haden Birmingham, was quick to sign up to and become ‘AA Certified’, having recently undergone the required inspection.
Commenting on his newly-certified status, Mr Akhtar said: “The AA is such a trusted brand, and we pride ourselves on sharing many of its values, such as quality and professionalism.
“For us, becoming an AA Certified garage was a no-brainer as we want to highlight our commitment to our customers and provide them with this extra reassurance. All the reviews you see on our website from customers all across the country are 100% genuine and demonstrate that we reflect AA Garage Guide’s ‘Customer Promise’.”
To find out more about AA Garage Guide, please visit: https://garageguide.theaa.com/join