Case studies > JS Motors


AA Garage Guide supports development of JS Motors

Flourishing relationship with JS Motors demonstrates the potential of the fast-growing AA Garage Guide platform.
Looking to maximise its opportunities, JS Motors joined AA Garage Guide platform in February 2017, and have seen great success with new customers coming through the platform, using official AA branding and being apart of the new tow-ins network. The listing on AA Garage Guide brings an additional 3 or 4 bookings a week and in most cases they have seen the new customers come back for repeat business too.


Highlights since joining the AA Garage Guide in February 2017


  • Profile page views
    increase: 90%
  • Member Tow-ins increase: 8 ;
    Garage Guide booking increase: 17 
  • Time spent on garage profile page increase: 40%


Investing time proves beneficial


JS Motors did initially question the time spent needed to generate quotations for enquiries, but found that putting the investment and time in setting everything up correctly and then have a timely response to the enquiries worked very effectively to get the most of out of being on the AA Garage Guide.


“2017 has been a busy year, “We’ve made big investment into our IT and phone systems to deal with the increased number of enquiries coming in through the AA Garage Guide.” It’s great to have had confirmation that we’re doing things correctly, particularly from such a respected business”
Paul Herbert, Communications Manager – JS Motors.


Achieving AA Certified Status


JS Motors became AA Certified in April 2017 , achieving an outstanding 97 per cent in the AA inspection, which is a reflection of the standard of garages working with the Garage Guide. The AA Certified status allows JS Motors to make use of AA Branding in the garage.


“We’ve got AA branding on display in the waiting area and reception area and the future plan is to make it even more prominent. Without a shadow of a doubt, the AA branding comes with credibility, assurance and authority that tells its own story,”
Paul Herbert, Communications Manager – JS Motors.


Helping out with Member breakdowns


JS Motors has also been involved in the pilot of the new tow-in network receiving member breakdowns from local AA Patrols who can’t be repaired at the roadside. The relationship has been extremely successful with patrols quickly entrusting their breakdown customers.


“The AA patrols men are recommending our garage to their customers which carries a lot of weight. Motorists trust the patrols men so we sure that when a tow-in comes in, we contact the customer immediately in the morning.”
Paul Herbert, Communications Manager – JS Motors.


Reduction in quoting for jobs


The AA Guide Price product which reduces the need to respond to quotes. It gives the customer an
estimated price based on their vehicle, which helps them when making a decision on what book
online. A garage can then amend this if they need to like a quote request.


“We introduced AA Guide Price to help garages with automating their servicing pricing. AA Guide Price is calculated based on manufacturer’s service schedules, parts pricing and uses the garage’s own labour rate. Our new feature helps garages like Paul’s to save time quoting on the many jobs they get through the AA Garage Guide.” Olli Astley, AA Garage Guide Director.


About JS Motors


JS Motors was founded in Minster Lovell, West Oxfordshire in 1986 and has been under its current ownership since 2006. A second site was opened in Kidlington, to the north of Oxford, in 2013. Directors Eugene Forde, Ben Walker and team have since built up the Oxford site which now has six ramps, six technicians and three administrative staff offering MOTs, servicing and repairs to a thriving local customer base. AA Garage Guide has recently seen its outlets pass 4,700 independent and franchised garages, offering extensive national coverage.

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