AA Garage Guide announces strategic partnership with the IMI and Motor Codes

Garage News

AA Garage Guide, the online search and booking platform that puts quality first, has today announced strategic partnerships with both the Institute of the Motor Industry (IMI) and Motor Codes to help steer motorists towards dealers and garages that consistently deliver high service levels to customers.

Motor Codes is the government-backed, self-regulatory body for the motor industry, with thousands of voluntary member garages all committed to maintaining high servicing and repair standards. The IMI’s Professional Register is an industry-wide database of highly-skilled and professional individuals, which aids customers in locating the most qualified car technicians, vehicle mechanics and automotive sales experts across the UK.

Working in conjunction with the AA Garage Guide – part of the UK’s largest motoring organisation and most trusted brand – makes for a perfect partnership, with all parties determined to improve national industry standards for trade and retail consumers.

Both the IMI and Motor Codes will advocate to those working within the industry and to member garages that the AA Garage Guide provides the perfect platform to present their businesses online to customers who value professionalism and expect the highest standards of service, rather than the ‘cheapest deal’ available.

The partnership between the three organisations will see the IMI’s Professional Register and Motor Codes promoted to AA Garage Guide visitors, as both institutions represent the benchmark of quality and high-standards within the motor industry, arming customers with the information they need in order to be more confident in their vehicle maintenance decisions.

Commenting on the collaboration, Bill Fennell Managing Director of Motor Codes, said: “This collaboration is born from a shared focus on quality: Motor Codes is committed to ensuring garages comply with the Chartered Trading Standards Institute-approved code of practice.

“Uniting with AA Garage Guide helps us to spread our message to consumers, supplying them with all the information they need to make educated decisions concerning the upkeep of their car. This platform also provides an excellent opportunity to promote our subscribed service and repair centres to a potential audience of several million car owners”.

The IMI’s CEO, Steve Nash, said: “Our relationship with AA Garage Guide offers us the opportunity to give valuable online exposure to businesses with technicians already on the Professional Register.

“Attracting, retaining and developing skilled technicians is absolutely fundamental not only to help individual businesses succeed in the competitive online marketplace but also to drive up standards and levels of expertise within the wider marketplace.

We believe AA Garage Guide can play an important role in helping us to raise the profile of those businesses that are proud of their local reputation and have made genuine investment in delivering high standards of service through the hands of highly-skilled operators.”

AA Garage Guide Co-founder, Lucy Burnford, commented: “We anticipate that the partnership will help to underpin the mutual goals of each company and promote the shared vision of ensuring that motorists are directed to garages which unfailingly deliver high-quality and professional service, providing the best experience both during and after their interaction with the garage.”

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