Boost your booking conversion and reduce time quoting

The AA Guide price is our new automated service pricing system. Guide Price automates quotations for servicing work and displays the pricing on the search results alongside each opted-in garage’s details. Our guide pricing allows motorists to understand which service is due and the expected cost once they have submitted their vehicle registration details into the Garage Guide website. Launched in June last year it has already been adopted by a significant proportion of our vast UK network of 4,900 garages.

Enquire about AA Guide Price

If you would like Guide Price switched on for your business contact the team on 0333 1223 700

Enquire now

Quotations are based on the user’s vehicle mileage which is calculated by an algorithm. They can then either confirm this automatic selection, or choose another service based on actual mileage. The website also shows motorists what’s typically included within the service.

“Our research has shown that motorists are more likely to have confidence to book online when they can see a price and what it includes,” said Olli Astley, AA Garage Guide Director. “Besides encouraging the motorist to book online, Guide Price also helps garages automate their servicing quotations, saving them valuable time.”

Guide Price has been built to also ensure garages retain flexibility. They can amend the proposed price, or simply accept it, once they are ready to confirm the booking. Guide Price is generated by integrating data from manufacturer service intervals, service times, parts prices, standard labour times and garage labour rates. It can be switched on or off immediately, making it easy for garages to trial it.

Key benefits of AA Guide Price

  • Can be switched on or off immediately
  • Very simple to use
  • Flexible
  • Free to use for all garages who have an active profile on the AA Garage Guide
  • Available for Independent garages, Franchised Dealerships and Authorised repairers
  • Data covers cars and vans for all major manufacturers

View our AA Guide Price tips sheet

Feedback from garages already using AA Guide Price

Manchester independent garage Renovo Autocentre Ltd are amongst those who’ve already activated Guide Price. They’ve seen positive results, in both increased booking conversion rate and reduced time spent responding to quotes.

Manager Zeeshan Ahmad said: “We love AA’s guide price: it’s a well-structured system which saves us a lot of time, as we no longer need to input individual prices for servicing each of the different vehicle manufacturers and models. “We’ve even started using it in-house as a template for all jobs in the garage!”

Read the full Q&A session with Renovo Autocentre about AA Guide Price

What’s included when you join the AA Garage Guide:

  • Individual customisable profile page
  • Search results listing
  • Gain customer reviews
  • Digital assets pack including bookings widget for your own website
  • Access to unique AA Guide pricing to ​help ​reduce servicing quotes
  • Individual inclusion in member SMR email reminders
  • Reduced competition with single garage quote requests


Your listing on the Garage Guide is free, and you only pay for confirmed bookings.

  • £5 + VAT per Diagnostic booking
  • £7 + VAT per MOT booking
  • £12.50 + VAT per Servicing booking
  • £15 + VAT per combined MOT and Servicing booking

Get in touch

If you would like to enquire about any of our products please get in touch.

Enquire now or call 01235 250 133.

Alternatively, take a look at the ‘Your Questions ’ page for some frequently asked questions.